Generate more leads using Google Ads Services for small businesses

We offer businesses a comprehensive and targeted advertising platform to reach their desired audience, drive website traffic, and maximize their online visibility.

Connecting Your Business with Your Target Audience through Google Ads

By leveraging Google Ads, small businesses can effectively connect with their target audience, generating more leads through optimized cost and strategic campaigns. With precise targeting options, intelligent bidding strategies, and data-driven optimization, Google Ads allows small businesses to maximize their marketing budget and reach potential customers at the right time, ultimately driving higher lead generation and boosting business growth.

Efficient Management of Ads

We put all the hard work to make sure your ad shows up on first page of Google search results when people are searching for your services or products

Enhancing Campaign Effectiveness

Based on the campaign data, we further optimize your ads to achieve maximum results for the spend you do. Trust our 10 years of experience.

Comprehensive Support

It really does not matter what stage of your journey/venture/business, we are always here to help you and support your ads campaign.

PPC Ads Management Pricing

Ads Retainer

From

USD 500/month

What do our Google ads services include?

When you choose our Google ads management service for your online advertising, you receive a completely customized solution to develop, manage and optimize your Google ads strategy. You also work with a 10 year old digital marketing agency that brings value to our PPC campaign.

Understand what’s included in our Google ads management services:

Keyword Research

We conduct comprehensive keyword research to identify high-value keywords that align with your business goals and target audience.

Ad Creation

Our team creates compelling and eye-catching ads that resonate with your target audience, ensuring they are relevant and engaging.

Campaign Management

We handle all aspects of campaign management, including setting up ad groups, monitoring performance, adjusting bids, and optimizing campaigns to achieve the best results.

Ad Copywriting

We craft persuasive ad copy that captures attention, communicates your unique selling points, and compels users to click on your ads.

Landing Page Optimization

We optimize your landing pages to ensure they are user-friendly, mobile-responsive, and designed to drive conversions, maximizing the ROI of your Google Ads campaigns.

Ad Conversion Tracking

We set up conversion tracking mechanisms to accurately measure and analyze the success of your Google Ads campaigns, allowing us to make data-driven decisions.

A/B Testing

We perform A/B testing to try different ad variations, headlines, and calls-to-action, ensuring we continually improve the performance and effectiveness of your campaigns.

Audience Targeting

We leverage advanced targeting options provided by Google Ads to reach your desired audience based on demographics, interests, and online behavior.

Remarketing Campaigns

We implement remarketing strategies to re-engage with previous website visitors, keeping your brand top-of-mind and increasing the likelihood of conversions.

Performance Reporting

We provide regular reports on key performance metrics, for example click-through rates, conversion rates, and cost per acquisition, giving you full visibility into the success of your Google Ads campaigns.

Why do small businesses select Salt Marketing as their Google Ads Services Partner?

Expertise in Small Business Marketing

Salt Marketing specializes in catering to the needs of small businesses, understanding their unique challenges and goals. With our in-depth knowledge and experience, we know how to optimize Google Ads campaigns specifically for small businesses, ensuring maximum return on investment (ROI).

Personalized Approach

We believe in personalized solutions tailored to each client's business objectives and target audience. By thoroughly understanding your business, industry, and competitive landscape, we develop custom Google Ads strategies that align with your goals, resulting in more effective campaigns and higher conversion rates.

Cost-Effective Solutions

As a small business ourselves, we understand the importance of affordability. At Salt Marketing, we offer cost-effective Google Ads solutions without compromising on quality. We focus on optimizing your ad spend to maximize your budget, ensuring you get the best possible results within your financial constraints.

Transparent Reporting

Transparency and accountability are core principles that guide our approach.. Throughout the campaign, we provide detailed reports on key performance metrics, for example impressions, clicks, conversions, and cost per conversion. This enables you to track your campaign's progress, make informed decisions, and have complete visibility into the effectiveness of our services.

Continuous Optimization

We are dedicated to delivering ongoing optimization for your Google Ads campaign. Our team continuously monitors performance, analyzes data, and makes necessary adjustments to maximize your campaign's success. By staying updated with the recent industry trends and Google Ads features, we ensure that your campaign stays ahead of the competition and consistently delivers results.

5 great reasons why Google Ads is important marketing strategy for your business’s growth

Targeted Reach

Google Ads allows small businesses to target their ads to specific locations, demographics, interests, and search terms, ensuring that their message reaches the right audience at the right time. By employing this targeted approach, you significantly enhance the probability of engaging with potential customers who are genuinely interested in your offerings and are more likely to convert into valuable leads.

Cost-Effective Advertising

With Google Ads, small businesses have control over their advertising budget. They can set daily or monthly spending limits, pay only when someone clicks on their ad (pay-per-click model), and adjust bids based on the performance of their campaigns. This flexibility makes it a cost-effective advertising option, especially for businesses with limited budgets.

Increased Visibility and Brand Awareness

Google Ads displays ads prominently in search engine results pages, putting small businesses in front of prospects who are searching for products or services they offer. This increased visibility not only generates website traffic but also boosts brand awareness, helping small businesses establish a stronger online presence.

Measurable Results and ROI

Google Ads provides detailed performance metrics and analytics, allowing small businesses to measure the effectiveness of their campaigns accurately. They can track clicks, impressions, conversions, and other key metrics to assess their return on investment (ROI). This data-driven approach helps optimize campaigns, allocate resources effectively, and maximize the impact of advertising efforts.

Quick and Flexible Campaign Setup

Unlike traditional advertising channels, Google Ads allows small businesses to set up and launch campaigns quickly. They can create ad campaigns, set targeting parameters, select keywords, and start running ads in a matter of hours. Additionally, they have the flexibility to make real-time adjustments to their campaigns, making it easier to adapt to market changes and optimize performance on the go.

Why you should hire someone for your Google ads campaign

Hiring a professional for your Google Ads campaign can be a game-changer for your business. While managing Google Ads campaigns yourself may seem doable, the expertise and experience of a dedicated professional can make a world of difference.

A skilled Google Ads specialist possesses in-depth knowledge of the platform’s intricacies, including keyword research, ad creation, bid management, and campaign optimization.

They understand how to navigate the competitive landscape, identify opportunities, and fine-tune your ads to drive targeted traffic and maximize conversions.

By entrusting your Google Ads campaign to a professional, you can save time, focus on your core business activities, and benefit from their data-driven approach, continuous optimization efforts, and ability to adapt to changing market dynamics.

Ultimately, their expertise and dedication can help you achieve better results, higher return on investment, and a significant edge over your competitors in the digital advertising realm.

Expertise and Experience

Hiring a professional for your Google Ads campaign brings in their expertise and experience in navigating the platform. They are well-versed in best practices, strategies, and the latest trends, allowing them to optimize your campaign for maximum performance and results.

Time and Resource Optimization

Managing a Google Ads campaign requires time and resources. By hiring someone, you can free up your valuable time and focus on other aspects of your business while knowing that your campaign is in capable hands. This way, you can maximize productivity and efficiency across your business operations.

Cost-Efficiency and ROI Maximization

Google Ads can be complex, and without proper knowledge, you may end up wasting your advertising budget on ineffective strategies. A professional Google Ads specialist knows how to allocate your budget effectively, identify high-value keywords, optimize ad campaigns, and continuously refine your strategy to maximize your return on investment.

Continuous Monitoring and Optimization:

Google Ads Ads campaigns require consistent monitoring and optimization to ensure optimal performance. A professional will keep a close eye on your campaign's metrics, make data-driven adjustments, and implement ongoing optimization strategies to improve click-through rates, conversions, and overall campaign success.

Stay Ahead of the Competition

The digital advertising landscape is highly competitive, and it can be challenging to stay ahead of your competitors. By hiring a Google Ads specialist, you gain access to their knowledge and insights, helping you develop effective strategies to outperform your competitors, target new opportunities, and achieve a competitive advantage in the market.

Success Stories Shared by Our Clients

At Salt, we believe in going above and beyond to exceed our clients’ expectations. We are committed to providing top-notch customer service, timely delivery, and a seamless experience throughout the entire engagement. We are grateful to our clients for placing their trust in us and are thrilled to be a part of their success stories.

I was impressed with the professionalism and expertise of the WordPress maintenance services and digital marketing team who worked on our website transformation project. They were able to understand our needs and requirements for an e-commerce ready website, and delivered a fantastic solution that exceeded our expectations. Our new website has provided us with the necessary digital tools and capabilities to expand our reach in the antenna industry. Thanks to their efforts, we are now able to better serve our customers and stay ahead of the competition.

- Owner of Leading Antennae Manufacturer, Canada

I couldn’t be happier with the results that Padukone Sports Management achieved with the help of Salt. Their team transformed our outdated website into a modern and user-friendly platform that has increased our online visibility by 300%. Their expertise in digital marketing has enabled us to reach a wider audience and attract more visitors to our website. Their exceptional service and attention to detail have made them a reliable partner for all our online needs.

- Marketing Manager, PSM

I can’t thank the team at Salt enough for the support they provided to CBM India. As a non-profit organization, we were struggling with the regular WordPress maintenance services of our website and ad-hoc changes. But the team at WordPress and Digital Marketing Company stepped in and provided us with reliable and timely support, allowing us to focus on our core operations. Their expertise and dedication have made a significant impact on our organization, and we highly recommend their services to anyone in need of digital support.

- Brand and Communication Manager, CBM India

The fresh look and new identity of the website truly reflected the expertise of our company in the global third party receivable recovery industry. The team at Salt worked tirelessly to ensure a smooth transition and the results speak for themselves. We have seen a significant increase in our online engagement and the user-friendly interface has made it easier for us to navigate through the site and find the information we need. We highly recommend their services to anyone looking for a reliable and professional website partner.

- Owner, Stratus Financial Group

Digital Marketing

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