Even with all the noise existing in the market around videos and social media, blog posts remain a promising and relevant strategy to build your brand.
Developing a strong online presence is crucial for small businesses. There are 70 million blog posts every month, and 43.2% of all internet users use WordPress for websites or blogging.
Therefore, with content creation through WordPress blogging, you can enrich your website, increase your visibility online, and provide fresh, up-to-date information about your business for email newsletters.
As the blogging landscape becomes increasingly crowded, it can be challenging to stand out and build a successful website. Simply covering the basics of blogging is no longer enough.
To differentiate yourself from the competition, you need to go the extra mile. But why are blog posts important? How can a small business benefit from blogging?
In this article, we will provide you with reasons and tips for crafting the perfect WordPress blog post.
Why Are WordPress Blog Posts So Important?
Promoting your brand and generating sales leads: Blogging serves as a powerful business tool for marketers. It helps create brand awareness, establish credibility, and attract potential customers, ultimately leading to increased sales and conversion rates.
Establishing thought leadership: Publishing high-quality blog posts positions you as a thought leader in your industry. It demonstrates your expertise, fosters trust with your audience, and sets you apart from your competitors.
- 80% of internet users read blog articles; blogging remains one of the most widely consumed forms of online content.
- Research shows that 61% of readers make purchase decisions based on blog recommendations, with “how-to” posts often yielding the best response rates.
- Websites with an active blog have 434% more indexed pages, giving them a significant advantage in search engine rankings.
Advantages of Blogging
Recent studies show that, among the various content marketing methods available, including videos, infographics, ebooks, and online events, blogs were utilized by 90% of businesses to promote their brands in the past 12 months. So, here are the advantages of blogging:
Build Loyalty and Trust
Blogging plays a significant role in fostering loyalty and trust. But how does it achieve this?
By providing valuable advice and reliable information that consumers can utilize, blogs establish authority on the topics they address.
Blogs serve as an effective means to gradually nurture your audience and demonstrate your expertise in your industry and product line.
Consequently, your content should consistently provide accurate, informative, and helpful information throughout your blog and website.
Blogging Enhances Visibility
The next step in creating exceptional content is ensuring it is optimized for search engines.
Blogs that address the questions consumers have about your industry are particularly beneficial for search engine optimization (SEO). If you want to read what SEO is all about, read our blog on why search engine optimization is important for small businesses.
Furthermore, incorporating keywords into captivating and unique headings, subheadings, and well-researched content is a reliable method to boost visibility.
Keywords are essentially words that help your content or business rank at the top of search engines like Google whenever a user searches for a query. If your business is relevant and serves the user with a solution, it will be shown at the top of the Google page.
Additionally, it is important to consider the length of blogs that cover similar topics to ensure thorough coverage and meet the length requirements for ranking on search engine results pages (SERPs).
Images also contribute to enhancing your content and visibility.
8 Tips for Creating WordPress Blog Posts
Now that we’ve covered the importance and advantages of blogging, let’s look at WordPress blogging tips and how you can get started with a blog post.
1. Write What You Have Knowledge Of
One of the fundamental principles of successful blogging is to write about topics that genuinely ignite your passion and align with your knowledge base.
It may seem obvious, but focusing on subjects you love and have expertise in has a profound impact on the quality of your writing. When you genuinely care about the content you produce, your enthusiasm shines through, making your blogging journey more enjoyable and manageable.
While it’s essential to stick to subjects that resonate with your interests and expertise, you may still desire to expand your blog’s scope and cover additional topics. In such cases, it’s advisable to consider adding more authors to your team.
However, more than providing valuable and informative content, being consistent When your readers appreciate the presentation and content of your articles, they are likely to return to your platform.
2. Craft Attention-Grabbing Headlines
Before diving into writing and creating a headline, it’s essential to determine the topics you want to cover in your article.
An excellent resource for inspiration is your clients and customers. Take note of the questions they frequently ask you. Also, research the pain points of your customers and the solutions they are looking for.
If there is a recurring question that arises, it likely indicates a broader audience is curious about the same topic.
Start by brainstorming a list of 10–15 topics. This approach ensures you have a substantial backlog of ideas to choose from when you’re ready to write a new article. This ensures you maintain a consistent flow of content creation without running out of ideas.
Considering the limited attention span of most readers, it becomes essential to craft captivating headlines that grab their attention.
Headlines serve as the first impression for potential readers, whether they encounter your blog through search engine results or social media platforms. So, titles or headlines should strike a balance between being informative and intriguing, encouraging people to engage with your content.
A mind-tickling headline serves as a powerful tool to entice readers and make them curious about the value your article provides.
Remember, the goal is to create headlines that stand out and make readers eager to explore what lies within your article.
3. Be Clear and Concise
Enhancing readability can be achieved by using concise language. While some bloggers embrace a conversational tone that includes detours and side stories as part of their charm, excessive “fluff” may prompt readers to seek quicker answers elsewhere.
To ensure your blog posts are easily skimmed and allow readers to progress swiftly, employ shorter sentences and paragraphs.
Aim for sentences of approximately 25 words or fewer, and limit paragraphs to two or three sentences. This approach enables your audience to navigate through the content with ease.
Additionally, utilize concise yet descriptive headings for each section of your website. Not only does this benefit SEO, but it also assists skimmers in locating the parts of the post that pique their interest the most.
4. Employ Clear and Audience-Friendly Language
The temptation to utilize complex vocabulary and phrases may arise. However, it is crucial to ensure that your audience can comprehend your message.
To avoid confusing readers with jargon, consider the following:
- Opt for simpler words that convey the same meaning whenever possible.
- If there is a chance that something may not be clear to readers, take the time to provide a clear explanation.
Here are some techniques to enhance the scannability of your blog posts:
- Incorporate Subheadings: Subheadings allow readers to grasp the main topics of your post while helping you maintain organization and focus during the writing process.
- Utilize Short Sentences: Opt for shorter sentences as they are easier to read and comprehend. Long sentences can lead to complexity and hinder understanding.
- Employ Bullet Points: When presenting a list of items, using bullet points instead of sentence structure can make your message concise, clear, and easy to scan.
By implementing these tips and making your text visually engaging, you increase the likelihood of readers consuming your entire post.
5. Enhance Your Blog with Visual Content
Research indicates that posts with accompanying images tend to receive 94% more views than those without visual content.
Integrating images and videos into your blog posts serves multiple purposes.
Firstly, they break up the text, making your article more visually appealing and easier to skim for readers.
Secondly, they effectively illustrate the points you are trying to convey. When referencing research or specific data, including charts or graphs can provide a helpful visual representation.
While written content remains crucial, the use of multimedia elements has become increasingly prevalent in the blogging sphere.
By incorporating images, videos, or GIFs, you can elevate the engagement level of your posts and attract a higher number of views.
6. Optimize Your WordPress Blog for Mobile Users
The rise in mobile device usage has significantly transformed the online landscape, with approximately half of all web searches now conducted on mobile devices, a trend that continues to grow.
It is crucial to ensure that your WordPress blog is optimized for mobile viewing. A mobile-friendly website design that loads quickly and provides a seamless user experience to avoid losing potential visitors.
Considering that a substantial portion of your traffic will come from Google search results, it is vital to address mobile optimization.
With mobile-first indexing in place, websites with mobile compatibility issues will be ranked lower in search results for mobile users.
To maximize your reach and visibility, prioritize mobile optimization to cater to the evolving preferences and behaviors of your audience.
7. Analyze and Optimize Performance
Measuring return on investment (ROI) and performance is crucial. It is essential to communicate and acknowledge the effectiveness of your methods.
Gaining insights from tools like Google Analytics, SEMrush, and others is vital for comprehending the performance of your blog.
These tools not only provide basic information such as your most popular post or the number of daily, weekly, or monthly blog visitors over time but also offer data on your keyword rankings.
With this valuable data at hand, you can allocate more time and effort toward creating posts that will yield long-term benefits for your business.
WordPress also offers a vast range of plugins to extend the functionality of your blog.
Plugin integration proves essential for small businesses to enhance their websites by including those for SEO, social media, contact forms, and analytics.
8. Use The Power of Newsletters
One effective method of engaging with your readers is through the use of newsletters.
By utilizing newsletters, you can conveniently reach your audience directly in their inboxes, ensuring that they are always aware of your latest updates and offerings. Regardless of their location, your readers can easily access and explore your new content.
Moreover, growing your email list through newsletters provides an excellent opportunity to share exclusive content with your readers.
You can offer them valuable resources, such as freebies or special contests, exclusively available to newsletter subscribers.
This not only enhances the relationship with your audience but also incentivizes them to stay connected and eagerly anticipate your next newsletter. Ensure that your digital marketing strategy incorporates email marketing along with social media, blogging, and video marketing to build awareness of your business.
As a small business, you can also leverage social media platforms to amplify the reach of your WordPress blog. You can promote your blog on social networks and utilize social media analytics to track and optimize your social media efforts.
9. Conclude with a Call to Action
In certain instances, the objective of a blog post is to direct the reader elsewhere, such as to a product page, another article, or a different website.
Incorporating a clear Call To Action (CTA) can effectively encourage the reader to take the desired action.
Sometimes, the CTA can be as simple as urging your audience to ‘subscribe’ to your newsletter or ‘leave a comment’ on your post.
Ideally, the CTA should be placed at the end of the blog post. Including it in the introduction or midway through the post may disrupt the content flow and divert the reader’s attention.
By providing explicit instructions and including a link to the intended destination, you facilitate the reader’s completion of the task.
The key to retaining reader interest and encouraging online sharing is to ensure that your website and content are visually appealing.
WordPress blogging offers tremendous potential for small businesses to establish a strong online presence and engage with their target audience.
By following these eight essential tips, you can optimize your WordPress blog, boost your brand’s visibility, and drive success for your small business.
Embrace the power of WordPress and take your blogging efforts to new heights, ultimately unlocking opportunities for growth and achieving your business goals.